About Our Work

We are proud to support a wide range of public officials and organizations with accurate, timely and insightful survey research. Our primary focus is the intersection of K-12 education issues and politics.

Co-Founder Karina Sanchez serves as our in-house pollster designing surveys, and performing pre and post analysis of local and national polls. Karina has led more than a hundred polling projects across the country the past three election cycles and implemented initiatives to expand our national survey research work, as well as increase our ways to represent more diverse voices in data. Karina continues to provide insights on potential outcomes and informs strategies to elect more diverse and education-driven candidates.

Karina currently serves as Senior Data and Advocacy Analyst at Democrats for Education Reform (DFER) she studied at Emerson College and found her passion for numbers and data transparency while working as a junior analyst at the Emerson College Survey Center. There she contributed to the development and publishing of a multi-state study called “Unlocking the Hispanic Vote.”

Karina holds a Bachelor of Science in Journalism and Pre-Election Polling from Emerson College.

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Co-Founder Harrison Farnsworth has overseen polling in hundreds of races in the past decade at every level of government; including a 2022 national poll of battleground congressional districts evaluating voter trust towards Democrats on education issues and 2021 post election polling of the Virginia Gubernatorial election and the role school closures and curriculum fights had on the outcome.

Harrison Farnsworth serves as the Vice President of Campaigns for DFER. He was previously the Deputy Organizing Director for the Iowa Democratic Party Prior to these roles, Harrison worked on various campaigns, including both President Obama's campaigns, Patty Murray's re-election campaign in Washington state, and more.

Harrison holds a Bachelor of Science in Political Communication from Emerson College.

Margin of Error: As an organization we pride ourselves in being able to provide survey research in hard to reach areas. This typically means that our sample sizes in lower level elections are in the n=200-300 range. In higher state level election’s the goal is typically higher aiming for the n=400-500 range. Our survey results should be understood within the poll’s range of scores, and with a confidence interval of 95%. A poll will fall outside the range of scores 1 in 20 times.

Typical Sample Makeup: Registered voters who have voted in at least one election within x amount of years.

Weighting: Our data sets are typically weighted, but not limited to the following demographics: Gender (Female, Male, Other,) Age (18-24, 25-34, 35-49, 50-64, 65+,) Race (Asian Black, Hispanic, White, Other,) all based on TargetSmart voter files.